Carefully crafted and well-researched scents can act as growth catalysts and thus are powerful additions to any marketing toolkit. Through our research, experience and exposure, we foresee immense potential in scent marketing to create a lasting impact and unlock a new dimension to entice and engage consumers.
Heading towards a world where multi-dimensional conversations define a brand's personality and help find their distinctive voices, consumers are constantly becoming resistant to the traditional marketing methods. Visual advertisements have a reduced impact because people are bombarded with these throughout their digital and daily lives. The sense of smell, on the other hand, has barely been explored in advertising and marketing to affect consumer behavior and interaction.
When you can influence emotional responses, you can can entice consumers to stay longer, shop longer and purchase more.
SIGNATURE SCENT &
Signature Scents embody a brand’s personality and identity into a scent and embibe that character within their customer’s memory. An average person is 100 times more likely to remember a smell as compared to something seen, heard or touched. Providing a unique channel for the brand to express its identity to resonate with customers, a well crafted signature scent, hence, is important to create a holistic sensory experience.
Carefully crafted scents can have the ability to be persuasive and to make consumers feel a certain way. Those who connect and vibe with a scent will tend to spend more time lingering and browsing, which will eventually lead to higher spends and more conversions. These scents also have the capability to mask bad odours, creating a pleasant and appealing atmosphere.
Aromachology, a new-age science that studies the influence of aroma on human psychology and behaviour, scientifically proves that scents can directly affect our mood, attention span, appetite, and memory among other things. Studies that use neural image processing and behaviour testing, have been conducted internationally that show how specific scent groups affect our behaviour and state of mind.
RESTAURANTS & BARS
Who We Work With
How We Work
We understand your requirements, purpose and vision to craft a scent marketing strategy for your brand through one on one conversations, space evaluation and brand identity.
We craft an array of tailor-made scents, taking into consideration your brand requirements. After sampling and expert evaluation, these options are presented for further assessment and shortlisting.
We develop solutions for your shortlisted scents based on the intended use (diffusers, sprays, candles etc.). We recommend trials for 3-4 days to experience the intended effects.
We deliver your bespoke scent marketing solution to level-up your identity and brand experience. A customised delivery schedule can be developed to fulfill weekly/monthly/on-demand requirements.
Scent Marketing through Real-World Case Studies
Research from the International Journal of Marketing Studies indicates a survey of 400 consumers after shopping in a Nike store who reported that a “pleasant ambient scent” improved their opinion of the store and its products and also increased the chances they would shop there again. Nike also found that scent marketing in retail stores “increased intent to purchase” by 80%.
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Still not convinced?
On average, humans breathe 25,000 times a day.
That’s over 1,000 opportunities, every hour, for you to impress someone, pitch a product or make someone feel better through the power of aroma!