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Stimuli Made in India



Stimuli's purposeful Aura Sprays enhance psychological wellness, bringing forth the concept of

We, at Stimuli, aim to unlock the potential of the human mind by stimulating the senses. Through the discipline of aromachology, our products and experiences help you attain the desired state of mind to
Energise, Sleep, Focus, or Relax. 

wellness (n.) - the constant pursuit to improve your mental, physical and emotional states

Traditionally in India, there has been a lack of awareness about mental and emotional wellbeing. Though this mindset is slowly transforming, there is still a gap in the ongoing pursuit towards holistic wellness. As a society with constantly increasing distractions, we have become more connected digitally but less connected individually. This has led to inefficiencies, fatigue and an unhealthy lifestyle. Furthermore there aren’t enough purposeful products in the market, despite the evolving consumer interest in functionality over just aesthetics.​

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Desired States Of Mind

Being energised facilitates the feeling of being in the moment, also enabling better decision making skills, while boosting confidence.

Stimuli Logo Element Energise

With quality sleep at night, people are better prepared for the upcoming day through improved attentiveness, enhanced emotional intelligence, and boosted immunity.

Stimuli Logo Element Sleep

Being focused at the right time helps you improve your productivity, quality of work, and decision making skills while eliminating distractions.

Stimuli Logo Element Focus

Taking out time to mindfully and consciously relax is essential to maintain a healthy mind and body, overcoming the highly stressful lives we lead.

Stimuli Logo Element Relax

"Unlocking wellness through the power of scent"


a new age science that studies the influence of aroma on human psychology and behaviour

The sense of smell has the strongest link to psychology, memory and emotion. It has been scientifically proven that scents can directly affect our mood, attention span, appetite, and memory among other things.

For more information on some of the international research and studies that have helped us create our products, check out our blog.

Phillosophy Behind Aura Sprays

What Our Customers Say

Dr. Jatinder S Bhogal

New Delhi

I had been experiencing the problem of disturbed sleep for last many months. Thanks to Stimuli's Starry Night Aura Spray, filled with magic and packed with utmost care, just 3-4 sprays took me to the world of tranquility, drowning me slowly into deep sleep. When I got up the next morning, it felt so bright and fresh.

Sanna Qazi


Comes in a beautiful glass bottle. Very strong and potent fragrance. Intriguing combinations of ingredients. If the bottle is labelled “relax”, it’s actually gonna make you relax! 
It’s not just good fragrance, it absolutely has effects on our senses and state.

I love it and I can not wait to try every other aura spray Stimuli has. ♥️

Varun Srinivasan


Spice Route does give you a burst of instant energy. If a fragrance could facilitate time travel, spice route would do just that, transporting you to a precolonial Indian bazaar, on a busy lane, amidst authentic and unadulterated Indian fragrances. It’s intense. When I’m super low and need that external kick, it works brilliantly, however. So, the science works, validating what Stimuli is claiming the product will do.


We harness the power of evidence based science and research in all helms of our business, from colour theory to product creation. Our products are based on aromachology, a new-age science with well documented research conducted globally.


We understand the importance of mental wellbeing and hope to increase the awareness and impact of wellness in our lives. We recognise that being in the desired frame of mind at the appropriate time has a positive effect on our psychological health.


We prioritise quality over quantity and thus use 100% natural essential oils and their constituents in all our consumer spray blends. Natural essential oils form the basis of international studies conducted on aromachology.


We stand for a world beyond just aesthetics, what's inside matters more. From our products to our design, there is a purpose behind any decision we take and we differentiate ourselves by developing functional products and experiences.


We follow sustainable practices and processes. We use recycled and reusable materials such as glass, cardboard and paper, limiting the amount of plastic in all our consumer sprays.

Stimuli Made in India


We support local sourcing and manufacturing by Indian MSMEs and endorse 'Make in India - Make for the world'. We hope to uplift India to the forefront of the wellness movement utilizing our global exposure and experiences.


We constantly improve ourselves through consumer feedback and sentiments. Through technological innovations and consumer behaviour, we aim to deliver the best experience to our consumers.


We have embodied the values of our birthplace (New Delhi) and our Alma Mater (University of Oxford), both multicultural global hubs. As empathetic founders, we are passionate about creating a positive impact on our society.

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